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Privacy policy


When you visit puretime.dk, information is collected about you to be used to adapt and improve the content on the page and for statistical use.
Information is also collected that is intended to increase the value of the ads that are displayed on the site and with marketing partners that, for example, collect subscriptions to newsletters or other marketing activities.
Some information is collected by the shop system (Shopify) and cannot be deselected as it is necessary for the site to work.

If you do not want information to be collected at all, you should delete your cookies (see instructions) and refrain from further use of the website.

Below, I have elaborated on what information is collected, their purpose and which third parties have access to it.


The website uses "cookies", which is a text file that is stored on your computer, mobile etc. similarly for the purpose of recognizing it, remembering settings, performing statistics and targeting ads. Cookies cannot contain malicious code such as virus.

It is possible to delete or block cookies. See instructions: http://minecookies.org/cookiehandtering

If you delete or block certain types of cookies, ads may become less relevant to you and appear more frequently. You may also risk that the website does not work optimally and that there is content that you can not access.

The website contains three types of cookies:

  • Required cookies
    These cookies are necessary for the shop to function and cannot be deselected. Cookies such as these are only used in connection with actions you perform - eg selection of language, currency and other settings. You can choose to block these cookies in your browser, but this will probably mean that the shop will not work properly.
  • Analysis & statistics
    These cookies allow me to calculate the number of visitors and see which pages they come from. In addition, they help me understand which products and features on the site are most popular.
  • Marketing & re-marketing
    These cookies are usually set by marketing and advertising partners (Google and Facebook). They can be used by them to collect data about your interests to show you relevant advertising later. If you do not allow these cookies, you will not see relevant advertisements on other pages later.

Personal information

In general

Personal information is all kinds of information that to some extent can be attributed to you. When you use puretime.dk, a range of such pieces of information is collected and processed. It happens e.g. by ordinary access to content if you sign up for my newsletter, participate in contests or surveys, register as a user or subscriber or otherwise use services or make purchases through the website.

I typically collect and process the following types of information: A unique ID and technical information about your computer, tablet or mobile phone, your IP number, geographical location, and which pages you click on (interests). To the extent that you yourself give explicit consent to this and enter the information yourself, the following are also processed: Name, telephone number, e-mail, address and payment information. This will typically be in connection with creating a login or purchasing.


I have taken technical and organizational measures against your information being accidentally or illegally deleted, published, lost, degraded or made known to unauthorized persons, misused or otherwise processed in violation of the law.


The information is used to identify you as a user and show you the ads that are most likely to be relevant to you, to register your purchases and payments, as well as to be able to provide the services you have requested, such as sending a newsletter. In addition, I use the information to optimize my services and content.

Period of storage

The information is stored for the period permitted by law and I delete it when it is no longer needed. The period depends on the nature of the information and the background of storage. It is therefore not possible to specify a general time frame for when information is deleted.

Disclosure of information

Data about your use of the website, which ads you receive and possibly click, geographical location, gender and age segment etc. is passed on to third parties to the extent that this information is known. You can see what type of third parties are involved in the section on "Cookies" above. The information is used to target advertising.

In addition, I use a number of third parties for the storage and processing of data. These third parties process information solely on my behalf and may not use it for their own purposes.

Disclosure of personal information such as name and e-mail, etc. will only happen if you give your consent. I only use data processors in the EU or in countries that can provide adequate protection for your information.

Insights and complaints

You have the right to be informed of the personal data I process about you. You can also object to the use of information at any time. You can also revoke your consent for information about you to be processed. If the information processed about you is incorrect, you have the right to have it corrected or deleted. Inquiries about this can be made to: info@puretime.dk. If you want to complain about my processing of your personal data, you also have the opportunity to get in touch The Data Inspectorate.


The website is owned and published by:

Handelskompagniet Bon
Skovsgaardsvej 30
8362 Hoerning
VAT no: DK37125814
Phone: +4530204762
Email: info@puretime.dk